Master Degree Courses

Marketing Management


Free Trail: DISC 01

Register student login

Please use:
Windows Media Player 10 Watch this course, several seconds can download.
Please download:

Marketing Management

Theory of modern marketing management with strategic emphasis in integrating marketing activities with company objectives and the customer's environmental opportunities. With a planning perspective, key topics covered include market research and segmentation, product positioning, pricing policies, distribution channels, promotion/ advertising/ selling, and measurement/ tracking of marketing efforts.

Copyright © Since 2000 American Culture University. All Rights Reserved.